TNL eSports Brand Tracker 040: Coca-Cola and Paris Games Week



Coca-Cola Presents Paris Games Week (Photo: Paris Games Week)

TNL Take:  After a relatively quiet first half of the year, Atlanta based Beverage Brand Coca-Cola is getting into eSports via Sponsorship of Paris Games Week.

Paris Games Week is one of the largest Gaming events in the world and has held eSports events during the Fall weekend for many few years now.

In fact, Coke Zero was the Official Beverage of the Videogames World Cup during Paris Game Week 2011.

EA FIFA makes it to Paris Games Week for the seventh consecutive year with a 32-Player $15,000 tournament.

The next is even more impressive: Supercell's Clash Royale will hold a 2-month long tournament to choose 128 Players to play at Paris Games Week for a $10,000 Prize Pool.

Clash Royale Tournament at Paris Games Week (Photo: Paris Games Week)

Maybe Coca-Cola will take it's relationship with Clash Royale even further?