TNL ESPORTS BRAND TRACKER 033: Hot Pockets
TNL eSports Brand Tracker 032: Hot Pockets (Photo: Hot Pockets)
TNL Take: Hot Pockets may be permanently connected to Jim Gaffigan in my head.
Hot Pockets are awesome and now the Nestle owned Brand is moving into eSports. The company is sponsoring a two day event at eSports Arena in Santa Ana featuring top YouTuber's playing a variety of games.
In addition to eSports Arena, Hot Pockets will also be doing a Twitch live stream with announcer's calling the tournaments.
They even had a design agency make a custom GIF Photo Booth just for the event.
A happy Dad and Kid (GIF: Hot Pockets)
Great overall execution with Hot Pocket's first eSports investment.
In the "microwaveable pizza type product" category, Hot Pockets was actually second.
General Mill's Totino's Pizza Rolls Brand had a Call of Duty $50K Tournament in November 2015 - hence why not in TNL eSports Brand Tracker for 2016.
Totino's Call of Duty Sponsorship (Photo: Totino's)