TNL Take: For a few years, GEICO has been the preeminent Insurance brand investing in esports. Recently, Progressive made the leap by partnering with the Esports Arena for several events.
Now comes a huge sponsorship of NA LCS (League of Legends) by State Farm. This is another major brand partnering with Riot Games after last years sponsorship of the EU LCS by BMW.
![bmw.0.png](https://images.squarespace-cdn.com/content/v1/578230a5e4fcb5fc31994d3d/1516910046601-M4CG6QTQZSNN3RIDXBHM/ke17ZwdGBToddI8pDm48kPqQfq0L3n3wpHIsRapTfg8UqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8N_N4V1vUb5AoIIIbLZhVYxCRW4BPu10St3TBAUQYVKczo5Zn4xktlpMsMj-QlHXeMfNK6GwvtVkYEWiR8XAPyD3GfLCe_DXOSC_YcAacWL_/bmw.0.png)
State Farm will sponsor the 2018 NA LCS, World Championship, Mid-Season Invitational, and All-Star Event. In addition, there's also a State Farm Analyst desk offering expected analysis and play breakdowns.
Anytime a traditional sports brand enters esports is a win for the space and future ad deals.