TNL Esports Brand Tracker 009: Sour Patch Kids

TNL Take: Overwatch League brand sponsorships are on a roll with another week of play and more announcements.

After Flyquest Sports partnered with Snickers, Overwatch League has their own confection/candy activation with Sour Patch Kids.

Sour Patch Kids will have branded Overwatch League content, onsite experience, branded thundersticks and expect plenty of free candy. 

In addition to Snickers and Sour Patch Kids, the confection category saw another partnership last year between Esports Arena and the Bean Bazzloed brand by Jelly Belly.