TNL Esports Brand Tracker 010: T-Mobile

TNL Take: Another big win for Activision-Blizzard's Overwatch League in securing T-Mobile as a brand partner.

T-Mobile isn't new to the space and has made several esports investments over the past few years including:

For Overwatch League, T-Mobile becomes the official wireless carrier for multiple years and will include the exclusive title sponsor of the Regular Season MVP, Finals MVP awards and branded content.

TNL Esports Brand Tracker 009: Sour Patch Kids

TNL Take: Overwatch League brand sponsorships are on a roll with another week of play and more announcements.

After Flyquest Sports partnered with Snickers, Overwatch League has their own confection/candy activation with Sour Patch Kids.

Sour Patch Kids will have branded Overwatch League content, onsite experience, branded thundersticks and expect plenty of free candy. 

In addition to Snickers and Sour Patch Kids, the confection category saw another partnership last year between Esports Arena and the Bean Bazzloed brand by Jelly Belly.


NETGEAR Partners With Overwatch League Team Seoul Dynasty

TNL Take: With Overwatch League set to debut today there was a flurry of news during yesterday's Media day including a 2-year Twitch distribution deal as well as another brand partner.

Earlier this week with the launch of Nighthawk® Pro Gaming (NPG) , NETGEAR is establishing deeper ties with the esports community and struck a partnership deal with Overwatch League team Seoul Dynasty.


While the Nighthawk brand was established in 2013, this is the first major investment by NETGEAR to focus primarily on the esports and Pro marketplace mentioned KSV Esports, the parent company of Seoul Dynasty.

"Netgear is well aligned with Seoul Dynasty - we both share an obsessive focus on performance. We are both committed to do all we can to enable our players to perform at their very best" said KSV Esports co-founder and COO Kent Wakeford speaking with The Next Level.

Interesting to note: Of the 4 deals closed with Overwatch League (HP and Intel for the League), Jack in the Box for Dallas Fuel and now NETGEAR for Seoul Dynasty, 3 of them are Endemic brands.

Now that OWL distribution is locked in, hopefully will become easier for both the league and teams to attract Non-Endemic brands.